The team behind 3P Direct’s B2C personalised gifts site,, was nominated as a finalist with four other leading eCommerce companies for a prestigious user experience award at a glizty London event this month.

The nomination was for ‘Best Online User Experience B2C’ at the UK Digital Experience Awards held at Wembley Stadium in London on 22nd November. In the end it was a project by homeware company Amara which clinched the winner’s gong, ahead of competition from Virgin Money and Lloyds Banking Group amongst others.

Having relaunched in March 2017, offers a growing catalogue of more than 3000 personalised and photo upload gifts. Thanks to a £250,000 investment and over a year of development by one of 3P Direct’s digital agencies, Absolute Design. GiftPup’s personalisation software enables customers to view their finished personalised gift online prior to making a purchase – something only a few very well known greeting card companies in the UK do well. Other unique innovations include a Personal Shopper tool, which helps customers find their perfect gift and the fact that the site integrates with gift factories throughout the UK and beyond.

Richard Tyler, Director at 3P Direct Ltd commented: ” We’re delighted GiftPup was chosen to be recognised alongside household brands, such as Virgin Money and Lloyds. Feedback from customers is their new user experience is excellent and this is reflected in GiftPup’s sales which have now more than doubled on previous years.”